Identify opportunities.
Optimise experiences.

Evolved Thinking is a globally awarded strategic market research practice. We power your growth through human insights.

Insights designed by humans, powered by AI

Our mission at Evolved Thinking is to drive your success by identifying opportunities and optimising experiences.  We are a full service agency and our team of expert consultants works across all areas of market research.  Evolved Thinking applies the latest in 'ResTech' and data science methods that are redefining how market research is conducted.  Working with Evolved Thinking means engaging with highly capable, commercially astute people who love what they do.  

Evolved Thinking works with leading brands

Where we work

Evolved Thinking works across industries. Explore a few of our most popular case studies:

Things move fast in retail and FMCG and our clients know we work at their pace without comprising on quality. We provide research solutions spanning retail product development, in market testing, claims testing, package testing and tracking omni-channel retail experiences. We are experts at in store retail CX and VOC program development.
Retail & FMCG
Many of our financial services clients are challenger brands who have successfully disrupted their categories. We work across banking, finance, pension and superannuation categories to help our clients achieve market success.
Financial Services
Business to Business research is a specialised capability. We have a decade of experience delivering decision-maker insights to B2B clients across the supply chain including qualitative and quantitative methods.
Business Services
Today’s health and education sectors are highly competitive and operate in challenging environments. We give you the edge through human-focused insights that put people at the heart of experiences.
Health & Education
We work with large and small technology and media companies to explore market opportunities, drive outstanding product experiences and grow their market share. We understand the nuances of technology because we are also a technology company.
Media & Technology

The Evolved Thinking difference

  • Human Data Expertise
    We make sense of complex human data which includes text, social data, survey data and many other sources. We are experts at qualitative and quantitative research methods and apply the latest analytics and engagement technologies on your project.
  • Conversational AI
    Our patented technology replaces or enhances traditional surveys. We go beyond today's tired research methods to uncover actionable insights through meaningful engagement at scale.
  • Commercial Focus
    We always take a commercial and strategic approach on all projects, ensuring we never lose sight of your goals. From taking your brief we focus on the desired business outcomes - growth, retention and acquisition and don't get lost in the research long grass.
  • Industry Knowledge
    With decades of experience in financial services, retail, tech and FMCG, we know your territory and understand how best to approach your customers. All of our project findings and recommendations consider competitive and market factors beyond the narrow lens of traditional market research.

"The Evolved Thinking team do everything right, from interpretation of a brief to conceptualisation through to delivery. They’ve played a big part in our early growth and I look forward to working with them a lot more as we evolve."

Paul Winslow, Chief Marketing Officer, Aspire42

"Take the human perspective and make it understandable and digestible."
- Angie Teates